Allyson Otis Portfolio
Allyson Otis | Senior Art Director
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Battle of the Can

 
 

Coca-Cola and 7-Eleven

Summer 2015, Coca-Cola teamed up with 7-Eleven to create an exclusive Dude and Diva Coke can sold only in their stores for a limited time. To promote the cans, we asked teens to purchase the cans and take a selfie showing their dude or diva side for a chance to win a recording studio experience with pop star and YouTube sensation, Christina Grimmie. Once in the studio, we created an interactive music video that showed two versions of her song, both Dude (acoustic) and Diva (pop). Check out the video below to see the final experience!

 
 
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Here's the case study video:

Some behind-the-scenes photos on set

My roles: Concept, Design/Art Direction/Doodling, Casting
Agency: Wunderman NY
CW: Billy Bernhardt
CD: Jeremy Kinder
Production: Interlude / Director: Nimrod Shapira