The sole purpose of Nutella is to make anything it goes on more decadent,
delicious, and unhealthy. And we're proud of that.
We will place signs around grocery stores to lead people to the Nutella aisle.
Because one jar is never enough, we'll offer cardboard six-pack carriers in stores
to help you transport all of your Nutella.
Everyone loves Nutella. Many Americans just haven't tried it yet.
So the Nutella-mobile will travel around and give people their first taste.
My roles: Concept, Design/Art Direction
AD: Allyson Otis CW: Samantha Ridgeway