E*TRADE makes it easy to find your rhythm.
With the opening of a flagship branch in NYC, we wanted to connect the financial dots for customers in a compelling, easy to understand way. We created an interactive in-branch device bar experience, along with a data visualization of real-time stock market data.
The data visualization currently lives in the E*TRADE 42nd St branch, and highlights real-time stock market data throughout the day. At designated intervals, it focuses on specific stocks and provides additional details and information that is helpful to customers in the branch.
My roles: Concept, Design/Art Direction/iPad app content mapping/UX support
Agency: Wunderman NY
CD: Jeffrey Castellano
UX: Stephanie Perdomo