Moneymates
Money can be a source of friction for couples. In fact, it’s the leading cause. But it doesn’t have to be. To promote Northwestern Mutual’s financial planning services, we created an integrated campaign that brought couples closer together—financially.
We found the perfect influencers
We got real people to share how financial planning helped them get real about their money.
We invited everyone via social
Through Instagram stories, native polls and quizzes, we got people saying yes to a swipe. #moneymates
We built the perfect place to meet up
Articles, guides, and real-life stories showed couples how to achieve expert moneymate status.
We had couples quiz it out
A sharable, interactive quiz helped couples see just how close, or far, their views on money really were.
