Allyson Otis Portfolio
Allyson Otis | Senior Art Director + Visual Designer
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Northwestern Mutual

Northwestern Mutual

Northwestern Mutual has a 160 year legacy, however we wanted to refresh the brand to reflect its evolution towards a more modern, relatable, and innovative company. The brand evolution included new brand guidelines, a fresh take on digital and traditional advertising, and an updated design and tone of voice across the brand’s ecosystem. 

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